Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /
Shoemaker, Stowe.
Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / - 4th ed. - Upper Saddle River, N.J. : Pearson, c2007. - xxv, 662 pages : Col. illustrations, maps ;
Lewis's name appears first on the earlier edition.
Includes index. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
0131182404
Hospitality industry - marketing.
TX911.3 / SHO
Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / - 4th ed. - Upper Saddle River, N.J. : Pearson, c2007. - xxv, 662 pages : Col. illustrations, maps ;
Lewis's name appears first on the earlier edition.
Includes index. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
0131182404
Hospitality industry - marketing.
TX911.3 / SHO