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Public relations : a values-driven approach /

Guth, David W.

Public relations : a values-driven approach / - 4th ed. - Boston : Pearson/Allyn and Bacon, c2009. - xxvii, 580 pages : Illustrations ;

Includes index.

ISBN: 9780205569458 (pbk.) 0205569455 (pbk.)

Subjects--Topical Terms:
Public relations.
Public relations - Moral and ethical aspects.
Public relations - Case studies.

LC Class. No.: HM 1221 / GUT

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