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Marketing in the public sector : a roadmap for improved performance /

Kotler, Philip.

Marketing in the public sector : a roadmap for improved performance / - Upper Saddle River, N.J. : Wharton School Pub., c2007. - xv, 332 pages : Illustrations.

Includes bibliographical references and index.

ISBN: 0131875159 (hardback : alk. paper) 9780131875159 (hardback : alk. paper) 9780131875159

Subjects--Topical Terms:
Government productivity.
Public administration - citizen participation.
Administrative agencies - management.

LC Class. No.: JF 1525 / KOT

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