Gimme! : the human nature of successful marketing /
Hallward, John,
Gimme! : the human nature of successful marketing / - Hoboken, N.J. : John Wiley & Sons, Inc., c2007. - xx, 216 pages : Illustrations ;
Includes index.
047010029X (cloth : alk. paper) 9780470100295 (cloth : alk. paper)
Advertising - brand name products.
Branding (Marketing).
Human behavior.
HF 6161 / HAL
Gimme! : the human nature of successful marketing / - Hoboken, N.J. : John Wiley & Sons, Inc., c2007. - xx, 216 pages : Illustrations ;
Includes index.
047010029X (cloth : alk. paper) 9780470100295 (cloth : alk. paper)
Advertising - brand name products.
Branding (Marketing).
Human behavior.
HF 6161 / HAL