Marketing ROI : the path to campaign, customer, and corporate profitability /
Lenskold, James.
Marketing ROI : the path to campaign, customer, and corporate profitability / - New York : McGraw-Hill, c2003. - xiv, 268 pages : Illustrations ;
Includes index.
0071413634 (alk. paper)
Capital investments - evaluation.
Rate of return.
Profit.
HG 4028 / LEN
Marketing ROI : the path to campaign, customer, and corporate profitability / - New York : McGraw-Hill, c2003. - xiv, 268 pages : Illustrations ;
Includes index.
0071413634 (alk. paper)
Capital investments - evaluation.
Rate of return.
Profit.
HG 4028 / LEN