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Financial services marketing : an international guide to principles and practice /

Ennew, Christine.

Financial services marketing : an international guide to principles and practice / - 1st ed. - Amsterdam ; Boston ; London : Butterworth-Heinemann, 2007. - xvi, 400 pages : Illustrations ;

Includes index.

ISBN: 0750669977 (pbk.) 9780750669979 (pbk.)

Subjects--Topical Terms:
Financial services industry - marketing.

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