Strategy : winning in the marketplace : core concepts, analytical tools, cases /

Thompson, Arthur A.

Strategy : winning in the marketplace : core concepts, analytical tools, cases / - 2nd ed. - Boston, Mass. : McGraw-Hill, c2006. - xl, 348 pages : Illustrations ;

Includes bibliographical references and index.

0072989904 (alk. paper)


Strategic planning.
Industrial management.
Conglomerate corporations - management.
Strategic planning - case studies.

HD 30.28 / THO

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