Strategic and competitive analysis : methods and techniques for analyzing business competition /

Fleisher, Craig S.

Strategic and competitive analysis : methods and techniques for analyzing business competition / - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxii, 457 pages : Illustrations ;

Includes bibliographical references and index.


0130888524 (pbk.)


Business intelligence.
Competition.
Strategic planning.

HD 38.7 / FLE

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