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Transforming new technologies into cash flow : creating market-focused strategic paths for business-to-business companies /

More, Roger.

Transforming new technologies into cash flow : creating market-focused strategic paths for business-to-business companies / - New York : Best Business Books, c2006. - xiv, 243 pages : Illustrations ;

Includes bibliographical references and index.

ISBN: 0789030209 (hc. : alk. paper) 0789030217 (pbk. : alk. paper) 9780789030207 9780789030214

Subjects--Topical Terms:
Technological innovations - management.
Technological innovations - economic aspects.
Marketing - technological innovations.
Strategic planning.

LC Class. No.: HD 45 / MOR

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