Harvard business essentials : managing creativity and innovation /

Harvard business essentials : managing creativity and innovation / - Boston, Mass. : Harvard Business School Press, c2003. - xv, 174 pages : Illustrations ;

Includes bibliographical references and index.

Types of innovation : several types on many fronts -- The S-curve : a concept and and its lessons -- Idea generation : opening the genie's bottle -- Recognizing opportunities : don't let the good ones slip by -- Moving innovation to market : will it fly? -- Creativity and creative groups : two keys to innovation -- Enhancing creativity : enriching the organization and workplace -- What leaders must do : making a difference.

1591391121 (alk. paper)


Technological innovations - management.
New products - management.
Creative ability.

HD 45 / HAR

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