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Professional services : text and cases /

DeLong, Thomas.

Professional services : text and cases / - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxxii, 538 pages : Illustrations ;

Includes index.

ISBN: 0072559209 (alk. paper)

Subjects--Topical Terms:
Professions - marketing.
Consultants - marketing.
Service industries - management.

LC Class. No.: HD 8038 / DEL

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