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Controversy in marketing theory : for reason, realism, truth, and objectivity /

Hunt, Shelby D.

Controversy in marketing theory : for reason, realism, truth, and objectivity / - Armonk, NY : Sharpe, c2003. - XIV, 344 pages

Includes index

ISBN: 0765609312 9780765609311 0765609320 9780765609328

Subjects--Topical Terms:
Marketing.
Philosophy and science.

LC Class. No.: HF 5415 / HUN

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