Strategic communications for nonprofit organizations : seven steps to creating a successful plan /
Radtke, Janel M.
Strategic communications for nonprofit organizations : seven steps to creating a successful plan / - New York : John Wiley & Sons, Inc., c1998. - xv, 234 pages : Illustrations ; - Nonprofit law, finance, and management series, .
Includes index.
0471174645 (alk. paper)
Nonprofit organizations - marketing - planning.
Advocacy advertising - planning.
Institutional advertising - planning.
HF 5415 / RAD
Strategic communications for nonprofit organizations : seven steps to creating a successful plan / - New York : John Wiley & Sons, Inc., c1998. - xv, 234 pages : Illustrations ; - Nonprofit law, finance, and management series, .
Includes index.
0471174645 (alk. paper)
Nonprofit organizations - marketing - planning.
Advocacy advertising - planning.
Institutional advertising - planning.
HF 5415 / RAD