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International marketing /

Cateora, Philip R.

International marketing / - 12th ed. - Boston : c2005. - xxxiii, 697 pages : Illustrations ; - McGraw - Hill / Irwin series in marketing, .

Includes index.

ISBN: 0072833718

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF 1416 / CAT

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