Marketing mistakes and successes /
Hartley, Robert F.
Marketing mistakes and successes / - 8th ed. - New York : John Wiley & Sons, Inc., c2001. - viii, 359 pages : Illustrations ;
"25th anniversary edition"--Cover.
0471370606 (pbk. : alk. paper)
Marketing - United States - case studies.
HF 5415.1 / HAR
Marketing mistakes and successes / - 8th ed. - New York : John Wiley & Sons, Inc., c2001. - viii, 359 pages : Illustrations ;
"25th anniversary edition"--Cover.
0471370606 (pbk. : alk. paper)
Marketing - United States - case studies.
HF 5415.1 / HAR