Marketing engineering : computer-assisted marketing analysis and planning /
Lilien, Gary L.
Marketing engineering : computer-assisted marketing analysis and planning / - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxiv, 518 pages : Illustrations ;
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. Includes index.
0130355496
Marketing - data processing.
Marketing - decision making - mathematical models.
Marketing - decision making - data processing.
HF 5415.125 / LIL
Marketing engineering : computer-assisted marketing analysis and planning / - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxiv, 518 pages : Illustrations ;
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. Includes index.
0130355496
Marketing - data processing.
Marketing - decision making - mathematical models.
Marketing - decision making - data processing.
HF 5415.125 / LIL