Marketing : principles & perspectives /
Bearden, William O.
Marketing : principles & perspectives / - 4th ed. - New York : McGraw-Hill/Irwin, c2004. - xl, 596 pages : Illustrations ;
Includes index.
0072539097 (alk. paper) 007286057X (alk. paper) 0071214305 (International ed.)
Marketing - United States.
HF 5415.1 / BEA
Marketing : principles & perspectives / - 4th ed. - New York : McGraw-Hill/Irwin, c2004. - xl, 596 pages : Illustrations ;
Includes index.
0072539097 (alk. paper) 007286057X (alk. paper) 0071214305 (International ed.)
Marketing - United States.
HF 5415.1 / BEA