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Essentials of marketing research /

Proctor, Tony.

Essentials of marketing research / - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, c2005. - xxiii, 591 pages : Illustrations ;

Previous ed.: 2002.

ISBN: 0273694944 (alk. paper)

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / PRO

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