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Marketing strategy : a decision-focused approach /

Marketing strategy : a decision-focused approach / - 11th ed. - Boston : c2006. - xx, 346 pages : Illustrations ;

Includes bibliographical references and index.

ISBN: 0072961902 (alk. paper)

Subjects--Topical Terms:
Marketing - management.

LC Class. No.: HF 5415.13 / MAR

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