Essentials of marketing : a global-managerial approach /
Perreault, William D.
Essentials of marketing : a global-managerial approach / - 9th ed. - Boston : McGraw-Hill/Irwin, c2003. - xxxii, 624 pages : Illustrations ; - McGraw-Hill/Irwin series in marketing, .
Includes index.
0072464208 (alk. paper) 0071198695 (international : alk. paper)
Marketing.
HF 5415 / PER
Essentials of marketing : a global-managerial approach / - 9th ed. - Boston : McGraw-Hill/Irwin, c2003. - xxxii, 624 pages : Illustrations ; - McGraw-Hill/Irwin series in marketing, .
Includes index.
0072464208 (alk. paper) 0071198695 (international : alk. paper)
Marketing.
HF 5415 / PER