Digital marketing strategy : text and cases /
Urban, Glen L.
Digital marketing strategy : text and cases / - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xvii, 195 pages : Illustrations ;
Includes index.
0131831771
Marketing - management.
Electronic commerce - management.
Internet marketing.
Consumer behavior.
Strategic planning.
HF 5415.13 / URB
Digital marketing strategy : text and cases / - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xvii, 195 pages : Illustrations ;
Includes index.
0131831771
Marketing - management.
Electronic commerce - management.
Internet marketing.
Consumer behavior.
Strategic planning.
HF 5415.13 / URB