Six sigma for marketing processes : an overview for marketing executives, leaders, and managers /
Creveling, Clyde M.
Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / - Upper Saddle River, NJ : Prentice Hall, c2006. - xxvii, 269 pages : Illustrations ;
Includes index.
013199008X
Marketing - management.
Marketing - quality control.
Six sigma (quality control standard)
HF 5415.13 / CRE
Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / - Upper Saddle River, NJ : Prentice Hall, c2006. - xxvii, 269 pages : Illustrations ;
Includes index.
013199008X
Marketing - management.
Marketing - quality control.
Six sigma (quality control standard)
HF 5415.13 / CRE