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New product development : from initial idea to product management /

Annacchino, Marc A.

New product development : from initial idea to product management / - Amsterdam : Elsevier Butterworth-Heinemann, c2003. - xxxii, 567 pages : Illustrations ;

Includes index.

ISBN: 0750677325

Subjects--Topical Terms:
New products - planning.
Product management.

LC Class. No.: HF 5415.153 / ANN

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