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Marketing research /

Burns, Alvin C.

Marketing research / - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2006. - xxxi, 665 pages : Illustrations ;

"SPSS integration"-- Pref. Includes index.

ISBN: 0131477323

Subjects--Topical Terms:
Marketing research.
SPSS for Windows.

LC Class. No.: HF 5415.2 / BUR

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