New products management /
Crawford, C. Merle
New products management / - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxv, 534 pages : Illustrations ; - Irwin/McGraw-Hill series in marketing, .
Includes index.
0070275521 (alk. paper)
New products - management.
HF 5415.153 / CRA
New products management / - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxv, 534 pages : Illustrations ; - Irwin/McGraw-Hill series in marketing, .
Includes index.
0070275521 (alk. paper)
New products - management.
HF 5415.153 / CRA
