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Analysis for marketing planning /

Lehmann, Donald R.

Analysis for marketing planning / - 4th ed. - Chicago : Irwin, c1997. - xi, 211 pages : Illustrations ; - The Irwin series in marketing, .

Includes index.

ISBN: 0256214425 (recycled paper)

Subjects--Topical Terms:
Marketing - United States - management.

LC Class. No.: HF 5415.13 / LEH

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