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Marketing management : strategies and programs /

Guiltinan, Joseph P.

Marketing management : strategies and programs / - 4th ed. - New York : McGraw-Hill, c1991. - xvii, 449 pages : Illustrations ;

Includes index.

ISBN: 0070489424 :

Subjects--Topical Terms:
Marketing - management.

LC Class. No.: HF 5415.13 / GUI

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