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Marketing management : analysis, planning, and control /

Kotler, Philip.

Marketing management : analysis, planning, and control / - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1976. - xi, 529 pages : Illustrations ;

Includes index.

ISBN: 0135579597

Subjects--Topical Terms:
Marketing - management.

LC Class. No.: HF 5415.13 / KOT

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