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Contemporary perspectives on strategic market planning /

Kerin, Roger A.

Contemporary perspectives on strategic market planning / - Boston : Allyn and Bacon, c1990. - x, 453 pages : Illustrations ;

Includes index.

ISBN: 0205123015

Subjects--Topical Terms:
Marketing - planning.
Strategic planning.

LC Class. No.: HF 5415.13 / KER

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