Advertising ethics /
Spence, Edward.
Advertising ethics / - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xiii, 140 pages : Illustrations ;
Includes index.
Ethical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising.
0130941212
Advertising - moral and ethical aspects.
HF 5831 / SPE
Advertising ethics / - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xiii, 140 pages : Illustrations ;
Includes index.
Ethical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising.
0130941212
Advertising - moral and ethical aspects.
HF 5831 / SPE