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Kleppner's advertising procedure /

Lane, W. Ronald.

Kleppner's advertising procedure / - 17th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xx, 829 pages : Illustrations ;

Includes index.

ISBN: 9780132308298 0132308290

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5823 / LAN

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