Services marketing /
Lovelock, Christopher H.
Services marketing / - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xvi, 526 pages : Illustrations ; - The Prentice-Hall series in marketing, .
Includes index.
0138070660
Professions - marketing.
Service industries - marketing.
HF 5415.122 / LOV
Services marketing / - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xvi, 526 pages : Illustrations ; - The Prentice-Hall series in marketing, .
Includes index.
0138070660
Professions - marketing.
Service industries - marketing.
HF 5415.122 / LOV