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Basic marketing : a global-managerial approach /

Perreault, William D.

Basic marketing : a global-managerial approach / - 12th ed. - Chicago : Irwin, c1996. - xxiv, 833 pages : Illustrations ; - The Irwin series in marketing, .

Includes index.

ISBN: 0256139903 0256206872

Subjects--Topical Terms:
Marketing - management.

LC Class. No.: HF 5415.13 / PER

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