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Strategic marketing management cases /

Cravens, David W.

Strategic marketing management cases / - 6th ed. - Boston : Irwin/McGraw-Hill, c1999. - xvi, 624 pages : Illustrations ; - The Irwin/McGraw-Hill series in marketing, .

Includes index.

ISBN: 0256261253

Subjects--Topical Terms:
Marketing - case studies.

LC Class. No.: HF 5415 / CRA

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