Marketing /
Lamb, Charles W.
Marketing / - 3rd ed. - Cincinnati, Ohio : South-Western Publishing, c1996. - xlix, 890 pages : Illustrations ;
Rev. ed. of: Principles of marketing, 1993.
0538849487
Marketing.
Marketing - management.
HF 5415 / LAM
Marketing / - 3rd ed. - Cincinnati, Ohio : South-Western Publishing, c1996. - xlix, 890 pages : Illustrations ;
Rev. ed. of: Principles of marketing, 1993.
0538849487
Marketing.
Marketing - management.
HF 5415 / LAM