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Marketing communications : theory and applications /

Rossiter, John R.

Marketing communications : theory and applications / - Frenchs Forest, Australia : Pearson/Prentice Hall, c2005. - xviii, 500 pages : Illustrations ;

Includes index.

ISBN: 9781741032697 1741032695

Subjects--Topical Terms:
Communication in marketing.
Positioning (advertising)

LC Class. No.: HF 5415.123 / ROS

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