Normal view MARC view ISBD view

Integrated marketing communications : strategic planning perspectives /

Tuckwell, Keith J.

Integrated marketing communications : strategic planning perspectives / - 2nd ed. - Toronto : Pearson Prentice Hall, c2008. - xxiii, 440 pages : Illustrations ;

Includes index.

ISBN: 9780132199124 0132199122

Subjects--Topical Terms:
Communication in marketing - textbooks.
Sales promotion - textbooks.
Advertising - textbooks.

LC Class. No.: HF 5415.123 / TUC

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)