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Advertising : principles & practice /

Wells, William.

Advertising : principles & practice / - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxxii, 599 pages : Illustrations ;

Includes bibliographical references and index.

ISBN: 0130477222

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5823 / WEL

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