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Strategic marketing /

Cravens, David W.

Strategic marketing / - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xvi, 752 pages : Illustration;

ISBN: 0070275432 0

Subjects--Topical Terms:
Marketing- decision making.
Marketing-management.
Marketing- management- case studies.

LC Class. No.: HF 5415.135 / CRA

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