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Basic marketing : a global-managerial approach /

Shapiro, Stanley J.

Basic marketing : a global-managerial approach / - 8th ed. - Ontario : Times Mirror Professional Publishing, c1975 - xxv, 962 pages Illustrations

Includes index.

ISBN: 0256186715 9780256186710

Subjects--Topical Terms:
Marketing- Management.

LC Class. No.: HF 5415.13 / SHA

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