Marketing : real people, real decisions /
Marketing : real people, real decisions /
- Toronto : Prentice Hall, c2001.
- xix, 587 pages : Illustrations ;
Includes index.
pt. I. Making marketing decisions -- pt. II. Understanding and identifying markets -- pt. III. Creating and managing a product : goods and services -- pt. IV. Assigning value to a product -- pt. V. Delivering a product -- pt. VI. Communicating about the product.
0130144274 9780130144270
Marketing-Vocational guidance.
Marketing.
HF 5415 / MAR
Includes index.
pt. I. Making marketing decisions -- pt. II. Understanding and identifying markets -- pt. III. Creating and managing a product : goods and services -- pt. IV. Assigning value to a product -- pt. V. Delivering a product -- pt. VI. Communicating about the product.
0130144274 9780130144270
Marketing-Vocational guidance.
Marketing.
HF 5415 / MAR