Latinos, Inc. : the marketing and making of a people /
Dávila, Arlene M.,
Latinos, Inc. : the marketing and making of a people / - Berkeley, CA : University of California Press, c2001. - xv, 287 pages : Illustrations;
0520226690 (cloth : alk. paper) 0520227247 (paper : alk. paper)
Hispanic American consumers.
Market segmentation-United States.
Hispanic Americans-ethnic identity.
HF 5415.33 / DAV
Latinos, Inc. : the marketing and making of a people / - Berkeley, CA : University of California Press, c2001. - xv, 287 pages : Illustrations;
0520226690 (cloth : alk. paper) 0520227247 (paper : alk. paper)
Hispanic American consumers.
Market segmentation-United States.
Hispanic Americans-ethnic identity.
HF 5415.33 / DAV