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Global marketing management /

Keegan, Warren J.

Global marketing management / - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxv, 617 pages : Illustrations ;

ISBN: 0130332712

Subjects--Topical Terms:
Export marketing-Management.
Management-Case studies.

LC Class. No.: HF 1416 / KEE

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