Global marketing /
Keegan, Warren J.
Global marketing / - 2nd ed. - Upper Saddle River, N.J : Prentice-Hall, c2000. - xxii, 594pages : Illustrations ;
Revised edition of: Principles of global marketing. 1st ed. c1997
0130842680 9780130842688
Export marketing-management.
Export marketing-management-case studies.
HF 1416 / KEE
Global marketing / - 2nd ed. - Upper Saddle River, N.J : Prentice-Hall, c2000. - xxii, 594pages : Illustrations ;
Revised edition of: Principles of global marketing. 1st ed. c1997
0130842680 9780130842688
Export marketing-management.
Export marketing-management-case studies.
HF 1416 / KEE