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Marketing research/

Aaker, David A.

Marketing research/ - 7th ed. - New York ; J. Wiley & Sons, c2001. - XVI-751 pages : Illustration ;

Includesindex.

ISBN: 0471363405 9780471363408

Subjects--Topical Terms:
Marketing research.
Marketing research.

LC Class. No.: HF 5415.2 / AAK

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