Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / - Canadian ed. - Toronto : McGraw-Hill Ryerson, c 2007. - xxvi, 630 pages: illustration ;
Includes index.
9780070964525 0070964521
Service industries
Customer services
Marketing
Services (Industrie)
Service �a la client�ele
Marketing
Customer services.
Marketing.
Service industries
HD 9980.5 / SER
Services marketing : integrating customer focus across the firm / - Canadian ed. - Toronto : McGraw-Hill Ryerson, c 2007. - xxvi, 630 pages: illustration ;
Includes index.
9780070964525 0070964521
Service industries
Customer services
Marketing
Services (Industrie)
Service �a la client�ele
Marketing
Customer services.
Marketing.
Service industries
HD 9980.5 / SER