Basic marketing research : a decision-making approach /
Malhotra, Naresh K.
Basic marketing research : a decision-making approach / - 2nd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xl, 631 pages : Color illustrations ;
Includes index.
0131525425 9780131525429 0131548654 9780131548657 0131971212 9780131971219 0131525484 9780131525481 9780132003278 0132003279
Marketing research.
Marketing.
HF 5415.2 / MAL
Basic marketing research : a decision-making approach / - 2nd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xl, 631 pages : Color illustrations ;
Includes index.
0131525425 9780131525429 0131548654 9780131548657 0131971212 9780131971219 0131525484 9780131525481 9780132003278 0132003279
Marketing research.
Marketing.
HF 5415.2 / MAL