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Marketing research for managers /

Crouch, Sunny.

Marketing research for managers / - 3rd ed. - Oxford ; Boston, MA : Butterworth-Heinemann, c2003. - xvi, 372 pages : Illustrations ;

Includes index.

ISBN: 0750654538 (pbk. : alk. paper)

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / CRO

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