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Services marketing : the Indian perspective : text and readings /

Shanker, Ravi,

Services marketing : the Indian perspective : text and readings / - New Delhi : Excel Books, �2002. - xvi, 656 pages : Illustrations ;

Includes index.

ISBN: 8174462678 9788174462671 8174462708 9788174462701

Subjects--Topical Terms:
Service industries - India - marketing.
Service industries - marketing.

LC Class. No.: HF 5415.122 / SHA

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