Customer equity management /
Rust, Roland T.
Customer equity management / - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xxii, 552 pages : Illustrations ;
Includes index.
0131419293
Customer equity, Management.
HF 5415.527 / RUS
Customer equity management / - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xxii, 552 pages : Illustrations ;
Includes index.
0131419293
Customer equity, Management.
HF 5415.527 / RUS
